The NHS South Cheshire CCG had an important internal meeting coming up and wanted to demonstrate the problems facing some patients in their area, by using real life stories. As anonymity was important we worked with them to create an animation, which retained the emotion of the story.
The client said: “I showed the film as planned yesterday – which was then followed by a tumbleweed moment, where for once the Governing Body members were utterly silent! After several more moments I asked if someone could say something, to which the response was that the film was so powerful everyone was stunned!
There then followed a really in-depth discussion – and after the meeting lots of requests to show the film in many different settings – so I think it’s safe to say it was a success.”