Following the successful rebrand of Everything Genetic Limited, we are now applying the brand to a suite of packaging for their genetic testing kits. The brief was fairly complex in that each kit varies in size and contents, and they are also sent out using various methods. More importantly, Everything Genetic were finding that some kits were not being completed correctly, resulting in unnecessary stress for the patient.
We started by designing a universal outer sleeve which fits around each box and either has space for the recipients address details, or the partner provider logos specific to that test. We then created two inner boxes, each using a bespoke design to hold the contents safely and securely inside. The BRCAtest uk boxes come with clear and precise instructions on how to take the test, with clear prompts along the way to help ensure the kits are completed in the correct way.
Let us know if we can help you with any packaging you need!