Hi, I’m Jo
I help charities communicate their impact clearly, confidently and consistently – to ensure your audiences understand the difference you make, trust your brand, and take action.
I’m a brand strategist and graphic designer with over 25 years’ experience, specialising in working with charities and purpose-led organisations across the UK.
I’ve worked in the Third Sector since 2005, when I joined RNID as Design Manager and later Brand Manager. Since then, I’ve worked with a wide range of organisations, from local charities to national bodies, helping them strengthen their brand and improve how they communicate.
Back in Cheshire in 2012 I set up JG Creative Communications, an award-winning design and branding agency, which I ran for 11 years. We specialised in working with charities on rebrand projects, websites, signage and ‘business as usual’ design.
Today, I work as a consultant, supporting organisations on both one-off projects and longer-term projects, bringing together a trusted network of collaborators to deliver exactly what each project needs.
What I do
I specialise in creating and evolving charity brands, and designing the full range of materials that bring them to life, including:
- Brand identities and guidelines
- Impact reports
- Research reports
- Direct mail campaigns
- Fundraising materials
- Email and print newsletters
- Leaflets and stationery
- Signage
A trusted partner
Clients value working with me because I
- Understand the challenges charities face — from limited resource to complex messaging
- Bring both strategic thinking and hands-on design expertise
- Make the process clear, collaborative and easy
- Act as a sounding board as well as a designer
There isn’t much I haven’t seen before — and I’m often the person clients come to when they need clarity, ideas or reassurance.
Experience you can rely on
I’ve been fortunate to work with a wide range of organisations, including
- The Royal College of Midwives
- Missio
- Disability Positive
- The Bible Society
- National Council of Women
Have a look at recent examples of my work in my portfolio and have a look at the nice things people have said about working with me.
Let’s talk
Whether you’re planning a rebrand, working on your latest impact report, or just need a fresh perspective on a challenge, I’d love to see it I could help.