This will be a series of blog posts (26 in fact) covering the essential elements of brand, created to answer all the questions you’ve ever wanted to ask on the subject.
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A is for Authenticity – the importance of knowing who you are.
B is for Branding – how to communicate who you are.
C is for Consistency – how do you ensure that your brand is applied consistently.
D is for Decision Making – who should be part of the process when you’ve got big decisions to make?
E is for Experience – a FREE download so you can review your current customer brand experience?
F is for Family – why family is important to your brand.
G is for Guidelines – expanding on our first guidelines blog, we’re back to talk about putting the ‘brand’ in guidelines.
H is for Humans – the most important part of your brand
I is for investment – how to invest in your brand successfully
J is for Jargon – a guest blog by Andrea Holland on using language people can actually understand!
K is for Key messages – how to communicate your main message to your target audiences.
L is for Logo – The basic rules every logo should follow.
M is for Management – How to look after your brand – a guest blog by Cara Green.
N is for Name – how to know when, and if, to change your name.
O is for Opinions – a guest blog by researcher Sarah Robson on how to find out what people think about you.
P is for Purpose – a guest blog by Donna Okell from Prosper on Purpose
Q is for Quiz – take our quick quiz to see how much you know about branding!
R is for Rebrand – this week it’s a Vlog. Watch Jo speak to Disability Positive CEO Lynne about their rebranding experience.
S is for Strategy – What do you need to think about in your brand strategy?
T is for Tone of Voice – a guest blog by Andrea Holland
U is for Unique Selling Point – a blog by Jo Grubb
V is for Values – a guest blog by Donna from Cheshire for Good
Last year we completed the A-Z of Design. You can now read the whole alphabet below!
A is for Audience, a blog from JG Creative Owner, Jo Grubb.
B is for Brief, a blog from Senior Designer, Nicki Francomb.
C is for Copywriting, a guest blog from Comma Sense owner, Lucy Jackman.
D is for Decisions, a blog from Marketing Manager, Alison Bowett.
E is for Everyone, a blog from Jo about design that’s accessible for all.
F is for Feedback, a blog about how to give effective feedback.
G is for Guidelines, a blog from Jo with great brand guideline examples.
H is for Hierarchy, a blog from Nicki all about laying out your information.
I is for Infographics, a blog from Jo about visualising your data, with examples!
J is for Justification, a three in one blog from Nicki about manipulating text.
K is for Kerning, a three in one blog from Nicki about manipulating text.
L is for Leading, a three in one blog from Nicki about manipulating text.
M is for Materials, a blog to demystify different print materials by Marketing Manager Alison.
N is for New Media, what is it and how can you use it?
O is for Overthinking, find it hard to make a design decision? This is for you.
P is for Photography, a guest blog by Sarah Horton Photography on the importance of photography in design.
Q is for Questions, a guest blog by copywriter Lucy from Comma Sense.
R is for Responsive, a guest blog all about websites by Jez from Rare Earth Digital.
S is for Sign Off, a blog by Alison with a handy checklist.
T is for Timings, a blog by Jo giving you examples of timings for creating a brand, logo, website etc.
U is for Understanding, a guest blog by social media consultant Jemma Madden.
V is for Video, a guest blog by Peter from Healheadover.
W is for wireframes, a blog by senior designer Nicki.
X is for Xperiment, a blog about what’s worked for us and what hasn’t.
Y is for Yippee Moment, a blog by JG Creative owner Jo about how to generate ideas.
Z is for Zzzzz, a blog by senior designer Nicki tells us the importance of sleep in the creative process.
The power of networking, a blog from Jo about how to get the most out of your networking opportunities.
10 ‘must know’ facts about GDPR, a blog by Virtual ROI
How to do a brand review, Jo takes you through the five steps of a brand review, that helpfully spell out B-R-A-N-D!