The A-Z of Brand. 

This will be a series of blog posts (26 in fact) covering the essential elements of brand, created to answer all the questions you’ve ever wanted to ask on the subject.

We send out our email newsletter every fortnight which features the blog and more! You can sign up at the bottom left of this page.

A is for Authenticity – the importance of knowing who you are.

B is for Branding – how to communicate who you are.

C is for Consistency – how do you ensure that your brand is applied consistently.

D is for Decision Making – who should be part of the process when you’ve got big decisions to make?

E is for Experience – a FREE download so you can review your current customer brand experience?

F is for Family – why family is important to your brand.

G is for Guidelines – expanding on our first guidelines blog, we’re back to talk about putting the ‘brand’ in guidelines.

H is for Humans – the most important part of your brand

I is for investment – how to invest in your brand successfully

J is for Jargon – a guest blog by Andrea Holland on using language people can actually understand!

K is for Key messages – how to communicate your main message to your target audiences.

L is for Logo – The basic rules every logo should follow.

M is for Management – How to look after your brand – a guest blog by Cara Green.

N is for Name – how to know when, and if, to change your name.

O is for Opinions – a guest blog by researcher Sarah Robson on how to find out what people think about you.

P is for Purpose – a guest blog by Donna Okell from Prosper on Purpose

Q is for Quiz – take our quick quiz to see how much you know about branding!

R is for Rebrand – this week it’s a Vlog. Watch Jo speak to Disability Positive CEO Lynne about their rebranding experience.

S is for Strategy – What do you need to think about in your brand strategy?

T is for Tone of Voice – a guest blog by Andrea Holland

U is for Unique Selling Point – a blog by Jo Grubb

V is for Values – a guest blog by Donna from Cheshire for Good

W is for WHY – the tiny tool in your brand toolkit you can’t do without!

X is for X-amples – what could be missing from your brand guidelines?

Y is for Your how can you bring your brand to life in everything you do?

Z is for … – on why there’s no end to the brand cycle.

Last year we completed the A-Z of Design. You can now read the whole alphabet below!

A is for Audience, a blog from JG Creative Owner, Jo Grubb.

B is for Brief, a blog from Senior Designer, Nicki Francomb.

C is for Copywriting, a guest blog from Comma Sense owner, Lucy Jackman.

D is for Decisions, a blog from Marketing Manager, Alison Bowett.

E is for Everyone, a blog from Jo about design that’s accessible for all.

F is for Feedback, a blog about how to give effective feedback.

G is for Guidelines, a blog from Jo with great brand guideline examples.

H is for Hierarchy, a blog from Nicki all about laying out your information.

I is for Infographics, a blog from Jo about visualising your data, with examples!

J is for Justification, a three in one blog from Nicki about manipulating text.

K is for Kerning, a three in one blog from Nicki about manipulating text.

L is for Leading, a three in one blog from Nicki about manipulating text.

M is for Materials, a blog to demystify different print materials by Marketing Manager Alison.

N is for New Media, what is it and how can you use it?

O is for Overthinking, find it hard to make a design decision? This is for you.

P is for Photography, a guest blog by Sarah Horton Photography on the importance of photography in design.

Q is for Questions, a guest blog by copywriter Lucy from Comma Sense.

R is for Responsive, a guest blog all about websites by Jez from Rare Earth Digital.

S is for Sign Off, a blog by Alison with a handy checklist.

T is for Timings, a blog by Jo giving you examples of timings for creating a brand, logo, website etc.

U is for Understanding, a guest blog by social media consultant Jemma Madden.

V is for Video, a guest blog by Peter from Healheadover.

W is for wireframes, a blog by senior designer Nicki.

X is for Xperiment, a blog about what’s worked for us and what hasn’t.

Y is for Yippee Moment, a blog by JG Creative owner Jo about how to generate ideas.

Z is for Zzzzz, a blog by senior designer Nicki tells us the importance of sleep in the creative process.

Y is for Your, a blog about what it means to say ‘You are your brand’ by Creative Lead Nicki.

The A-Z of Communication

A is for Accessible, a blog about how to make your communications more accessible, by Design Agency Director Alex.

Extra Blogs

The power of networking, a blog from Jo about how to get the most out of your networking opportunities.

10 ‘must know’ facts about GDPR, a blog by Virtual ROI

How to do a brand review, Jo takes you through the five steps of a brand review, that helpfully spell out B-R-A-N-D!