Missio wanted to ensure that the time and resources they were putting into their digital marketing was showing a return on investment‭ (‬ROI‭).‬

We did a‭ ‬digital audit‭ ‬of their current activity across all their social media channels‭, ‬their website and the newsletters they sent out‭. ‬I looked at what was working‭, ‬what was not working‭, ‬who they were reaching‭, ‬the ROI in each area and‭, ‬importantly‭, ‬where there were opportunity gaps‭.‬

Once we knew their current situation, and had worked with them to clarify their objectives, we put a‭ ‬revised digital strategy‭ ‬together which made recommendations to refine their channel and activity mix to ensure resources are going where they can make‭ ‬most impact and new opportunities are introduced‭. ‬

I then created some‭ ‬digital brand guidelines‭, ‬which included a bespoke icon suite‭, ‬new colours‭, ‬a new font and use of their cross shape in their designs along with plenty of examples of it in use‭.‬ You can see how well it’s being implemented on their instagram page.