Anyone who knows me understands how much I thrive on organisation! I have a few good marketing schedule tools that I use regularly to help me to plan and organise marketing activities for JG Creative and our clients:
- Capsule is a customer relationship management (CRM) software that helps us manage how we interact with our customers and leads. It means that businesses like ours can keep track of their customer data, communication history, and sales opportunities in one place. Jo finds it really useful to keep track of opportunities and set tasks with reminders to get in touch at key times.
- Meta Business Manager is a tool provided by Facebook which means you can manage their pages, ads, and accounts in one place. I use this free tool to schedule our Instagram and Facebook posts at key times when our followers are online. I also use it to run reports on how well posts performed, click through rates etc in order to develop our social media strategy
- Tweetdeck is another free scheduling tool I use to set posts for, you guessed it, Twitter!
- As a team we use Google Calendar to be able to see at a glance who is in the office, any meetings, events, birthdays and anything else we need to remember.
- We use Google Drive for a multitude of reasons including that it is cloud-based meaning the team can access our files from anywhere with an internet connection – perfect for whether we’re in the office, working from home or on the move. We mainly use google sheets, documents and pages and love the fact that they are live documents which removes the risk of version control as multiple people can edit the same version.
- We use Eventbrite to manage our Marketing Peer Support group event as well as Wind Down Thursday which we organise for a client. I love the fact that it sends automatic reminders to individuals who have signed up which I can set right at the start of setting up the event so I can trust that it will send them at the right time and cross another thing off my to do list!
- We use Mailchimp to create and send our fortnightly email, snippets. It is also possible to set up auto flow emails which can save you time by automating your email marketing campaigns. Once you set up your auto flow, Mailchimp will automatically send out emails to your subscribers based on the triggers you’ve set up. Bonus!
These are just a few of the many marketing schedule tools available. The best tool for you will depend on your specific needs and budget. I’d love to know which your favourites are – email me your top scheduling tools!
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Alison Bowett
Studio Manager, JG Creative