We’ve been working with Everything Genetic Limited to create a brand to work globally and across several of their product brands too. The company provides genetic cancer testing kits for the general public and cancer patients, via their oncologist. Each of their tests is for a different audience and reason. To differentiate these clearly, while ensuring they look like a suite of products we designed the main logo to contain many complementary colours. Each one of the stand-alone tests, like BRCAtestUK (shown here) takes one as a main brand colour which is used in their monocromatic logo with their own name and strapline underneath.
In 2020, we added the COVIDtesting brand to their suite of logos which included testing kit packaging and marketing materials.
“New branding, business cards, pens, mugs, banner stands, tablecloths, signage and lots of time and patience – Jo and her team have done them selves proud. My company image has been transformed, I have companies asking me where my branding and support materials come from as they are so impressed. I’ve never had some many views and likes on a linked in post as when I placed the new logo on for all to see! Rapid, professional, logical and clear many thanks JG Creative!”
James Price, Everything Genetic CEO
We also designed their website which you can view here.
Fab photos thanks to Sarah Horton Photography