In 2022 we created a new look and feel for local mathematics consultancy, First4Maths. After restructuring their business, they wanted to move forwards with a new exciting brand to support the next phase in their evolution.
We wanted the brand to visually convey progress and growth. By using the ‘greater than’ symbol we created a distinct icon that is more than just a mathematical symbol. The coming together of the shapes and symbols creates a natural collaboration. The logo features a confident and trustworthy colour palette to connect with their audience.
Alongside the brand, we designed and built a new website full of helpful and informative content, that is easily accessed and broken down into bite-size chunks of information. This, along with the new brand and website was launched to coincide with the start of a new school term.
The next phase of growth was with their Academy Membership area – online CPD training for teachers, subject leaders and teaching assistants. We created a sub-brand logo for the Academy, devised the look and feel for the membership platform area and created supporting marketing collateral to help promote sign-ups and interest.
The platform initially launched for free user sign ups, with the next phase for paid members due to release in April 2023.
Owner Toni Priddey said of the project “After 10 years in business it was time for a rebrand and to develop a new website. As someone who is not naturally creative, I was able to talk passionately about my business and what I wanted it to reflect, but had no idea how to turn that into a brand!
We needed the brand and website to launch before the new school term started in September, and JG Creative made it all happen within the deadline. They have communicated brilliantly at every stage and set out clear expectations from the start about what they and I needed to do within the 6 week timescale! JG Creative have created a professional, clean look with a splash of pink (yay) which I just love. It is better than anything I could have imagined.
I feel so proud of what has been achieved together and can’t wait to share it with our schools. Thank you so much to the team. We are so grateful for everything that you have done and couldn’t recommend you more highly.”