FUSE project

  • Brand
  • Business
  • Digital
  • Print

We were very excited to win a tender from South Cheshire College and West Cheshire College to create new brand for an innovative concept in training, designed to meet the STEM and Digital skills needs of small and medium-sized businesses in Cheshire and Warrington.

As part of the project we devised a suitable name for the project along with a descriptive strapline’Fusing skills with business needs’, designed an impactful logo and all of the collateral including leaflets, emails, web banners and folders. We also planned and managed the launch event at Siemens in Congleton.

You’ll see from the photos that, starting at the drawing board, we sketched ideas for the brand and logo before presenting the client with two appropriate options. They loved the bold colours of the large F which gave us a strong foundation for the whole look and feel.

Alongside creating the brand we began work on the dissemination event. The perfect venue was found at Siemens in Congleton, so we managed the guest list and send invitations to key regional businesses and organisations. Next was creating the collateral to be used on the day including presentation slides, handouts and questionnaires.

The event itself was a huge success with a fantastic turnout and very positive feedback on the training available.

Debbie Jackson, External Projects Manager, South Cheshire College and West Cheshire College said of working with us:

The only thing I regret about asking JG Creative to create a powerful brand to launch our workforce training project is not doing it sooner! Jo and her team are a delight to do business with. Not only is Jo very professional in all that she delivers; but her clever and smart take on branding our project has brought a value-added dimension we wouldn’t have had without her creativity and ideas.

Jo and her team have gone over and above to deliver a superb service demonstrating both expertise and efficiency to support the event management of the project launch and excellent marketing communications planning to complement the project deliverables.

I highly recommend JG Creative to anyone looking to take their business to the next level and it has been a pleasure to work with such a professional team of individuals.

The project is now launched and training courses are running. You can find out more about FUSE here www.scc.ac.uk/fuse