Jacquie Hudson is an incredible Marketing Director that I’ve had the pleasure of working with for years. When she stepped back into freelancing she wanted to do it properly and decided to invest in a rebrand and templates for her marketing assets including her social media.
I was thrilled to work with her to develop her new brand for Hudson Marketing Consultancy, especially as she had such clarify on how she wanted to be presented, while giving me creative freedom.
She wanted to retain the ‘Hudson’ handwritten part of her logo but refresh the blue and bring in a softer contrasting colour palette.
I used the handwritten element of her logo to inspire the shapes I created. These were each designed to go with an aspect of the services she provides and content she wanted to share online, such as testimonials.
I also created contact icons and brand guidelines to hand over to the website designer and canva templates for her to use going forwards.