Last week we launched The Hardman Trust’s new website – three weeks ahead of schedule!
The website saw the first full launch of the new brand, but also tackled some key issues; the previous lack of clarity on who the Hardman Trust were as a charity, improved user journeys for their target audience, a better platform to convert donations and a way to clearly position The Hardman Trust as the only UK charity who offer expertise and financial support for people on long-term prison sentences. It also needed to be in line with their 2023-2026 strategy.
Our starting point was creating a new sitemap. This enabled us to make sure user journeys were refined and also help guide us and the client on the content needed for each page.
The wireframing process was the next important step. Key page templates were created using live content but also identified the functionality required on each page. These pages also acted as another stepping stone in checking the target audiences’ needs have been met and the pages are clear and easy to navigate through.
One of the key factors to the success of this site was to create better understanding and empathy. This has been achieved through the use of brilliantly written copy from the client, with strategically positioned and clear messages, carefully selected images and real-life video case studies. This allows the stories to be told, shows the value of success from the support the Hardman Trust offers, whilst also containing lots of factual, practical and helpful information for anyone seeking support. Take a look at the website here.
‘It has been absolutely fantastic working with the team at JG Creative on our new website. They really listened and understood our needs, and they’ve created something that feels like us. We now have a website that feels reflective of who we are as a charity, and what we are trying to achieve. It’s professional, fresh looking and so much easier to navigate for all the different audiences we’re trying to engage with. They gave us really helpful steers throughout the process, and we’re really pleased with the end result.’
Our working partnership has also yielded full brand guidelines, a brand toolkit for social media, a new 22-page strategy and 12-page Impact Report.
Could we help your organisation in a similar way? Contact us today.