Like many businesses, due to Covid-19 Excel Training had to adapt their offering to be able to continue to offer training sessions. The change in delivery to an online platform had proved very successful and received positive feedback therefore they were keen to expand on that and change their business model. To do this, they needed a new name and refreshed brand to reflect this change.
When we took the brief, it was a key component to reassure existing clients that the core values and training which Excel believe in were staying the same, but to show that the way in which the sessions are delivered is changing.
The logo needed be clean, unfussy, positive and energetic.
We worked with the client to tweak the name and strap line, and created a logo and colour pallet which delivered on the brief and our client was delighted with!
Owner Shona Tomkinson said of working with us
“COVID-19 has seen us review our business in ways we never thought we would have to. However with the help expertise and guidance provided by JG Creative we’ve got a new vibrant logo and they’ve helped to relaunch the business in a new and exciting light.
JG Creative worked as a team from beginning to end providing advice and solutions! They really are a ‘one stop option’ for all your branding and marketing requirements!”