Reset brand

  • Brand
  • Not-for-profit

We’ve recently worked with My CWA, a Cheshire-based charity supporting families affected by domestic abuse to create a new look and feel for their new ‘Reset’ programme.

Reset is a brand-new early intervention programme designed to educate teenagers on domestic abuse and its warning signs – empowering them with the knowledge of what makes a relationship healthy and unhealthy, promoting self-identification of harmful behaviours and equipping them with the skills they need to make healthier relationship choices.

The inspiration for the brand focuses on change, on seeing things from a different perspective and evolving the thinking of the students they’re delivering the programme to. The ‘e’ within Reset has been altered to a circular arrow, to visually show you can reflect and rotate your perception.

Once the look and feel was developed, we created age-appropriate branded workbooks for students in KS3 and KS4, and also the trainers delivering the programme. We also created corresponding website pages to support the 6 week or 12 week programmes.

To help raise awareness of the Reset programme, a special video premiere was held. We designed a variety of promotional materials such as pull-up banners and leaflets to promote the event, held in July earlier this year.

We are proud to have worked on the Reset programme and look forward to seeing the positive impact it will have on young people across Cheshire.