Talk ED are a national charity who support anyone suffering from eating distress. They encourage conversations and offer support from people with lived experience of eating disorders. They approached us last year, to help them rebrand.
Previously, known as Anorexia and Bulimia Care, the name was not representative of who they are, wasn’t clearly communicating the services they offer or enabling them to move to where they wanted to be.
Much about having an eating disorder is secretive and hard to talk about for both the person and their families. The new brand focusses visually on encouraging gentle conversation in a way the person feels comfortable with from the start. The shape of the bubble was carefully considered so it can be interpreted as a thought process or a speech bubble, to represent where the person is in their particular journey.
Images can be triggering for the eating disorder community. We were careful to avoid using imagery and instead created a suite of icons which can be used across all their materials.
We designed and built a new website full of helpful and informative content, that is easily accessed and broken down into bite-size chunks of information and this, along with the new brand and website was launched to coincide with Eating Disorders Week 2022.
Chief Executive Jo Byrne said of working with us:
“Having worked with JG Creative previously on a charity rebrand, I was delighted to have the opportunity to work with the team again in my new role. We commissioned JG Creative to help us develop a new name, visual identity, and website which we launched this month to overwhelmingly positive feedback. Once again, the team really listened to what was needed to reach our community, and what we wanted to convey as a charity. The result is a striking new brand with a much clearer message, and a well-designed, user-friendly website that is relevant for today and futureproofed for tomorrow.”