We have recently helped Age Concern Colchester and North East Essex help rebrand to Age Well East, a charity who help empower people in later years to live happier and healthier, and offer Advice & Information, Emotional Support, Community & Friendship and Dementia Support.
The main focus visually, was to convey how much the organisation cares about their clients, but also to produce a brand and overall look and feel which was accessible to those in later years. The colour palette played a large part in this and was carefully researched to be appealing to the ‘ageing eye’. Images are also selected to portray ageing in a positive and realistic way.
The brand is currently being rolled out across window signage, print and stationery items, social media and phase one of the website, which can be seen here.