Universal Mineral Supplies are suppliers of superior quality silica sands, gravels and specialised minerals for water treatment and industry. With competitors such as Sibelco and Aggregate Industries, Universal Mineral Supplies wanted a logo which could sit alongside these and look like it belonged.

We began working with them in August 2020 and obtained a really insightful and detailed brief from their CEO (one of the only female CEO’s in the industry).

All ideas needed to work across signage, product bags, clothing, website and other digital platforms. It also needed to work equally well in colour and in black and white. We devised three logo ideas and associated colour palettes over a four-week timeframe.

Helen El Mkhattat, CEO Universal Mineral Supplies was delighted with our ideas, and said:

“I must say I am delighted! All the staff adore it and we’ve (me) gone logo crazy. It’s like we have had a total relaunch! Thanks again, it was a pleasure dealing with you and I certainly know where to come if I have any further work for you.”